this post was submitted on 16 Feb 2025
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Reddit, a platform founded in part on the premise of openly and widely sharing information, is ready to put up some paywalls. In a video Ask Me Anything (AMA) session hosted by CEO Steve Huffman following the company’s quarterly earnings report (which went poorly), the founder and exec said Reddit is actively testing ways to make some content require payment to access and plans to roll out a “paid subreddit” feature later this year.

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[–] paraphrand 14 points 1 week ago (4 children)

I bet they figure paywalled areas will produce more consistent, high quality comments for selling to LLMs too.

It’s probally partly a data farming move.

[–] [email protected] 5 points 1 week ago* (last edited 1 week ago) (3 children)

It's probably the other way around. I can see him saying that paywalled subreddits won't have their data mined for LLMs so if you want to keep your content out of that mill, you better pay up.

[–] Whitebrow 9 points 1 week ago

I’d have to be delusional to believe that they won’t sell that data to LLMs despite what they may claim.

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