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Netflix password crackdown has actually caused a growth in Subscriptions (www.bbc.co.uk)

submitted 1 year ago by [email protected] to c/technology

109 comments fedilink hide all child comments

I feel like other streaming platforms will follow the same process as they've proven it's worked.

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[–] Tygr 71 points 1 year ago* (last edited 1 year ago) (1 children)

Step 1: Crack down on password sharing.

Step 2: Open subscriptions to foreign countries with cut-rate pricing.

Step 3: Announce subscriber growth.

We’re too smart for you Netflix. Your revenues are actually down because of all the premium-paid subscribers leaving your platform.

[–] [email protected] 30 points 1 year ago

Sorry, but that's just incorrect.

Average daily Sign-ups to Netflix reached 73k during that period, a +102% increase from the prior 60-day average. [...] Cancels also increased during this period, but not as much as Sign-ups. The ratio of Sign-ups to Cancels since May 23rd is up +25.6% compared to the previous 60-day period.

That's US-only data.

https://www.antenna.live/post/a-first-look-at-the-impact-of-netflixs-password-sharing-crackdown