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Valve ban advertising-based business models on Steam, no forced adverts like in mobile games
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this post was submitted on 10 Feb 2025
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Well you can prevent it on Steam. And I don't think Epic really have an ad network to abuse for this either.
If you see Google launch a "free game only" store for PC, get worried. Although Google being Google, it will be deleted within two years anyway.
I would be astonished if there was anything good on it though. If you are going to make a microtransaction game you probably don't want to put a lot of effort into it because people won't play it for more than about a week. This stuff's only profitable if you can shovel new games out of the door on a regular basis.
Oh there wouldn't need to be anything actually good on it.
You just need Superbowl advert money and suddenly you've got millions of users with no money.
I suspect the only reason this hasn't happened already is that those millions of users are already on mobile, being flashed with garish noisy adverts every two minutes of gameplay, and moving them to PC some of the time wouldn't really increase ad revenue...