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Valve ban advertising-based business models on Steam, no forced adverts like in mobile games
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I agree with the overall sentiment, however:
Lootboxes are at least a conscious action you must take. They definitely have the same problems as gambling (because that's what they are), but you can also choose not to engage with them. Ads however, are forced upon you, and do things that you cannot see (track you) and cannot turn off.