this post was submitted on 31 Jan 2025
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They only did that because they were forced by AMD's VRAM choices and unexpectedly great RDNA2 architecture.
Because of the memory bus that the 3060 had, it essentially had to have either 6GB of VRAM or 12GB, and it'd have looked stupid next to AMD with only 6GB, so they changed it to 12GB fairly late on in development.
It led to the bizarre situation of the 3060 Ti (based on the 3070 die) having less VRAM at 8GB.
So yeah, less that they didn't want to price gouge, more that AMD was giving 12GB for similarly priced cards that were also much faster, and Nvidia knew that 6GB would look like a joke in comparison.
Thanks, I didn't know that!