this post was submitted on 16 Jan 2025
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This is a textbook example of what Herbert Marcuse calls "repressive desublimation." From the article:
Desublimation is when socially repressed desires are finally liberated. Repressive desublimation, then, is when socially repressed desires are liberated insofar as they can be transformed or redirected into a commodity. Consuming this commodity props up the repressive society because, instead of putting the effort necessary to overcome the repressive society, we instead find instant gratification in the same society that repressed the desire in the first place, even if it's a simulacrum. This ability to satisfy deep human desires in a technical fashion gives what Marcuse calls "industrial society" a "technological rationality," or the ability to change what we consider rational. We can already see that happening in this comment section with the comments about how if it makes her happy then maybe it's fine.
Thanks for sending me down a One Dimensional Man rabbit hole!
Always glad to send someone to Marcuse. Enjoy!
You can't sell people the stress of getting better but you can sell them a dream that they don't have to.