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Nearly a year since launch, Apple’s Vision Pro still searching for a killer app
(www.computerworld.com)
this post was submitted on 11 Jan 2025
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It failed, no need to dance around the subject. It was a very expensive demo product, and nobody wants it.
I don’t see how this is a failure, because I don’t see this as a legitimate push for adoption.
This was a device that cost as much as a used car, with no real pre release applications, and virtually no preemptive dev kits. The only thing I can see that as is an attempt to mass test a new device type with early adopters.
There are ways of testing for these things that doesn't involve millions of dollars in marketing events (they did flew a bunch of tech influencers to Cupertino) and millions more in manufacturing (factories are expensive as hell). Apple admitted themselves that the number of sales was even lower than their already limited expectations.
apple is worth trillions of dollars, a few million is nothing to them
A failure is a failure, no matter how small or big. Just because its Apple why brush it off as a happy little experiment?
Did they make money? obviously not.
Will it help them make money in the future? nobody knows. Probably not as much as it could have, we'll have to wait and see.