There was this old, debunked concept of the 'alpha wolf' as pack leader - all dominance displays, all the time, stronger and wiser and better than the rest, a sort of rightful-king that owes nothing to anyone, and that all lesser wolves obey and look up to.

Some absolute chuds picked up on the concept and decided that it applied to people, that it was a quality people could and should naturally embrace, unless they were just inherently inferior.

And of course they tied that all up with being male, because apparently men are just 'naturally dominant', unless again, they're broken and inferior ones - so if you are male, it's vital to prove that you're a properly functioning one by being a domineering asshole who deserves to get away with it out of sheer chutzpah, or else you deserve nothing but contempt and getting trodden on.

This ties in with conservative morality, which is entirely based around acknowledging and reinforcing social hierarchy. Right is when power is exerted downwards in the hierarchy, wrong is when power is asserted upwards.

So in this world, 'alphas' are the master race, while 'betas' are submissive half-men who lack the strength (and thus the virtue) to display the proper 'rugged independence'. They're also obsessed with 'cucks', ie cuckolds, men who lack the necessary manliness to fight off 'alphas' who would disrespect and shame them by having sex with their woman.

It's all incredibly toxic, and you need to pick him up and shake the bullshit out of him.

pic related