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Windows 11 market share falls despite Microsoft ad blitz | Windows 10, on the other hand, managed to grow its share of that market (www.theregister.com)

submitted 2 weeks ago by ForgottenFlux to c/technology

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Despite Microsoft's push to get customers onto Windows 11, growth in the market share of the software giant's latest operating system has stalled, while Windows 10 has made modest gains, according to fresh figures from Statcounter.

This is not the news Microsoft wanted to hear. After half a year of growth, the line for Windows 11 global desktop market share has taken a slight downturn, according to the website usage monitor, going from 35.6 percent in October to 34.9 percent in November. Windows 10, on the other hand, managed to grow its share of that market by just under a percentage point to 61.8 percent.

The dip in usage comes just as Microsoft has been forcing full-screen ads onto the machines of customers running Windows 10 to encourage them to upgrade. The stats also revealed a small drop in the market share of its Edge browser, despite relentlessly plugging the application in the operating system.

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[–] jj4211 5 points 1 week ago (1 children)

But alas, Windows 8 was the 'oh crap, tablets and phones might eat our lunch' release and the focus was throwing the desktop/laptop experience under the bus to try to cater to sensibilities of markets they were never going to capture. Also, to have their own 'app store' to try to wrestle a google/apple like revenue model for applications running on the platform.

[–] [email protected] 2 points 1 week ago (1 children)

If MS had put any focus on allowing skins/themes for Windows, the touch market would have just been an extra feature. There is no technical reason they couldn't have, as evidenced by the third-party apps that allowed legacy skins on previous versions, such as 8 and 10. But they needed that lock-in and forced experience, rather than giving people the choice.

[–] jj4211 1 points 1 week ago

I will confess that I think making windows UI appropriate for tablet or phone has to be more than a skinning exercise. E.g. software interacting with a mouse pointer unable to deal with more vague and multiple touches. UI elements needing different spacing for the form factor. A different scheme for switching full screen tasks and recognizing that traditional windowing isn't going to be very helpful in a smaller than 9" format.

Unfortunately windows basically favored touch at the expense of traditional desktop, when their home turf was very much not touch enabled.