It's beyond insane to me that a $70 "AAAA" game (kidding, it's AAA) dips down to the absurd price of $5. I've never seen anything like it. Wish the entire Sims 4 "collection" if you can call it that was $5 total, would be incredible, or Starfield.

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[–] ampersandrew 8 points 3 weeks ago* (last edited 3 weeks ago)

You charge the highest price you can for the people who don't want to wait, then drop the price once you've run out of those customers. The temporary price of a sale creates a sense of urgency that it won't be this cheap again for a while, and positive word of mouth from the sale customers drives more sales for a little while once it returns to full price.

Starfield wasn't worth $70 to me, but I bought it on sale for $45 a few months later.