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Companies spend hundreds of millions on them because they don't work. (lemmy.world)

submitted 2 days ago by RQG to c/memes

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[–] [email protected] 15 points 2 days ago* (last edited 2 days ago) (1 children)

I definitely bought a lot of things because of ads. Not directly though, I don't go around clicking on online ads even if one slips through the blocker.

Just being exposed to the idea that some product exists is an ad. Reviews and comparisons. Seeing a brand name in the wild. A product being recommended by someone I consider an authority in that specific field.
It all provenly works on me.

And I don't really regret it, how else would I even find out what exists? Go to the store and just buy whatever the seller recommends? Did people do that in the past before mass advertising?

Edit: I just realized this is exactly what Amazon is trying to do. Push generic "amazon option" products which have no independent sales outside of the platform.

[–] [email protected] 8 points 1 day ago (2 children)

Being exposed to a product that exists is not an ad. An ad is explicitly something that a company has paid to make visible to people. If a company isn’t paying for it then it’s not an ad, no matter how much it sounds like one.

And yes, going to a store and trying shit out is exactly how it should go. Reading reviews and talking to others is exactly how it should go. Companies paying to manipulate people of the world using psychology is what ads are. Not seeing a product being used in the wild.

a paid notice that is published or broadcast (as to attract customers or to provide information of public interest)

[–] [email protected] 2 points 4 hours ago

People generally don't realize how many ads are actually on pages. It's way more than just some search results. Carousels are entirely ads. Home page is almost 100% ads. The men's pants page, mostly ads. Product comparison or review sites are almost all ad based. Affiliate links are just a way to make ads not look like ads.

[–] RQG 5 points 1 day ago

And then there is the whole 'we got all their products for free for review purposes. But it totally did not affect our review score. Even though they will stop sending us free shit ahead of release if we give them a bad review. Pinky promise