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A Google breakup is on the table, say DOJ lawyers (www.theverge.com)

submitted 2 months ago by [email protected] to c/technology

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cross-posted from: https://sopuli.xyz/post/17859978

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[–] [email protected] 16 points 2 months ago* (last edited 2 months ago) (2 children)

There’s so much to chop off there. They’re an ad monopolist, cut that. Their YouTube business is self sufficient, cut that. Android and Play Store? Chop chop chop. Cloud Services? Chainsaw goes wrrr. Google, Chrome and assorted services could stay with Google for brand recognition. All of them would be still very big and dangerously influential.

[–] [email protected] 2 points 2 months ago (1 children)

Unless you spin off Youtube along with the ad business into their own company, YouTube dies. It is in no way self-sufficient without the ad network that literally supports it.

[–] [email protected] 1 points 2 months ago* (last edited 2 months ago)

I’m happy enough with the discourse being „how would we chop Google into pieces”, I know my dream is probably just a dream haha.

YouTube is probably the biggest streaming service out there. They’d have no issues negotiating a sweet deal with some ad company, former Google or other. As of now most YouTube users are products sold to advertisers so we’d benefit from adjusting this a bit too.

[–] EnderMB -2 points 2 months ago

No shit, good fucking luck getting a business to purposely neuter itself.

Any reduction in operations or separating into new businesses would almost certainly be an effort to trim expenses/fat, and not a realistic effort into creating multiple viable businesses.

With that said, I'd definitely cut Cloud. They're a distant and expensive third to AWS and Azure, and it probably doesn't make the kind of money that other arms will make.