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Improving online advertising through product and infrastructure | The Mozilla Blog
(blog.mozilla.org)
this post was submitted on 03 Oct 2024
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There was another model of sorts in "scroll" but they got acquired by Twitter and ... Who knows if that technology will ever get used again.
The scroll model was that you pay $5/mo or so and the Internet becomes ad free (at least for sites that had a relationship with scroll). The money you paid got shared with the sites you visited based on your relative usage (and of course scroll kept some for themselves too).
If Mozilla brought something like that back to the table, I could get on board.