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YouTube Premium is getting a huge price hike in over a dozen countries, sparking user backlash. Some countries are experiencing hikes between 30% and 50% (mas.to)

submitted 2 months ago by ForgottenFlux to c/technology

239 comments fedilink hide all child comments

YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

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[–] Knock_Knock_Lemmy_In 2 points 2 months ago (1 children)

relies so much on user content

Does it? I mean, it hosts user content but it doesn't really monetize that. YouTube relies on creators, and it pays them.

[–] [email protected] 2 points 2 months ago (1 children)

Creators are users. I think the OP is saying they rely more on smaller shops than large media orgs, which is opposite from big streaming services. Then again, some YT creators are pretty large.

[–] Knock_Knock_Lemmy_In 1 points 2 months ago

I feel YT users and creators are separate groups of people.

Tiktok has more overlap.