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He's not campaigning to have his company's food served at schools, just for the rule compelling schools to serve meat to be changed. His argument is that it is better for children's health and for the environment that less meat is eaten - and he's right. It doesn't automatically follow that his company will gain from any change, as there are many other options available to schools and it's perfectly possible for existing meat providers to start providing meatless meals.
Rule of meat being served to be changed for his company to then cater more food that doesn't have meat in it. I don't know how you don't see the obvious conflict of interest of a dude with a vegan catering company who supplies schools pushing for more vegan meals in schools.
Any company can provide meat-free food. There is no reason this change in law should disadvantage his competitors.
But it will give advantage to his company directly. Like, honestly, I don't know if you just want to push some narrative but there is an obvious conflict of interest that you are dismissing without addressing it.
You seem to be under the apprehension that making food without meat in it is some mystic art that is beyond the comprehension of anyone other than his company. What is stopping any other company producing exactly the same products as his? Changing the law will have no effect on the marketplace.