Technology

I'd argue there's enough difference there to flag them separately. The original number two is more about personal responsibility; choose a different retailer, go to a different place, etc. Voting with your wallet so to speak.

Government regulation, while it's still about people pushing back against companies, with the state of most western governments at the moment you can't assume they will automatically have the public's back. So there's a tie in to the personal responsibility aspect by electing representatives who represent your interests, but given that's not always feasible (either because not enough people share that view to get someone elected or because there isn't a suitable candidate available to support) I would argue it's distinct enough to warrant its own category.

Regulations and anti trust laws would both fall under a government intervention category though I think.

You are conflating Consumers with Citizens, a classic pitfall of modern neoliberal democracies.

Just because people willingly Consume a Product does not mean they think The Product is good or even that it should exist at all. Neoliberalism is unable to acknowledge that, because Everything is a Market and the Market is Infallible.

In reality, the game theory is such that individuals may not have the means to get out of the local minimum they found themselves stuck in. Prisoner's dilemma and all that. That's what representative democracy is supposed to solve, when it isn't captured by ideology and corporate interests.