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It's for kids, and maybe their parents who are only vaguely familiar with the source material. If you reframe the trailer by the amount of hype it would generate in a 6-14 year old who likes Minecraft (the same kind of kid who maybe grew up watching questionable Minecraft content on YouTube Kids unsupervised), it seems to fit the bill. Funny llama making funny face while a thing happens! How funny!
I have a sibling who is under 10 years old who is probably going to love this movie and demand to see it once it pops up on an ad (or gets directly recommended by the algorithm due to the amount of views it currently has).
It's exactly this. I showed my eight year old the trailer earlier, and judging by the excited exclamations, we'll be watching this in the cinema
That's interesting, because I look at it and I just go "but that's not Minecraft, that's some Minecraft knock off?!" It'd be like the Lego movies being rendered entirely out of Mega Blocks or something but still calling it The Lego Movie, it would just feel weird. It's an uncanny valley adjacent feeling.
Kids don't care about it being super accurate to the source though, they see the Minecraft world with loads of blocks and blocky looking animals, and it's close enough. Then the Minecraft logo appears, and they're sold.
In your example, they would probably just hand wave it away as the mega blocks being different Lego blocks, and possibly get excited that there might be new Lego coming
So... Minecraft 2 confirmed! :-D