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I just don't know who this movie is for. Slapping a plot on a sandbox game aimed at a wide audience is weird. Leaning heavily into the Legends content is reducing the appeal. The IRL people in weird outfits make it feel like they slapped a Jumanji template on the Minecraft IP, which is a bad sign. I don't see the appeal of this other than "I like Minecraft, therefore I will spend money on anything Minecraft related." I don't see an indication of a plot, the characters don't seem special (Jack Black is Jack Black, Jason Momoa is Jason Momoa). I just don't it.
It's for kids, and maybe their parents who are only vaguely familiar with the source material. If you reframe the trailer by the amount of hype it would generate in a 6-14 year old who likes Minecraft (the same kind of kid who maybe grew up watching questionable Minecraft content on YouTube Kids unsupervised), it seems to fit the bill. Funny llama making funny face while a thing happens! How funny!
I have a sibling who is under 10 years old who is probably going to love this movie and demand to see it once it pops up on an ad (or gets directly recommended by the algorithm due to the amount of views it currently has).
It's exactly this. I showed my eight year old the trailer earlier, and judging by the excited exclamations, we'll be watching this in the cinema
That's interesting, because I look at it and I just go "but that's not Minecraft, that's some Minecraft knock off?!" It'd be like the Lego movies being rendered entirely out of Mega Blocks or something but still calling it The Lego Movie, it would just feel weird. It's an uncanny valley adjacent feeling.
Kids don't care about it being super accurate to the source though, they see the Minecraft world with loads of blocks and blocky looking animals, and it's close enough. Then the Minecraft logo appears, and they're sold.
In your example, they would probably just hand wave it away as the mega blocks being different Lego blocks, and possibly get excited that there might be new Lego coming
So... Minecraft 2 confirmed! :-D
With a spoiler that large right in front of you staring at you with goofy eyes as the piglins run past in the overworld!? I will predict the plot revolves around our Jumanjiesque heros saving the overworld from the horror of the underworld that is spilling over or released into the overworld. They will save Steve and Alex and go on to save the world through teamwork!
And I think we'll discover that the Piglins aren't totally evil along the way.
It’s for the executives to rake in more money from people that will literally buy anything with an IP that they enjoy slapped on it. That and it’s to steal money from parents through their children.
Slapping a plot on a sandbox game already worked though. Minecraft Story mode might not be anywhere near the best telltale game but for its core audience (primarily pre teens, I‘d guess) it‘s fine. Good enough to warrant a second season. However, it looked like Minecraft, the story seemed like something people living in a Minecraft world would existiere and it didn’t rely on star-power to get any traction.