this post was submitted on 03 Sep 2024
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It's just a marketing term. Just like AAA is a marketing term meaning we spent more money advertising this product than we spent on development.
Have any companies besides ubisoft used the term yet?
I seem to remember MS claiming they were opening the "first AAAA dev studio" (The Initiative). Since then, the studio has been radio silent, lost a bunch of talent, and needed help from Crystal Dynamics to work on their first game (Perfect Dark reboot).
iirc Square Enix called Forspoken 'AAAA'