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In general he is not a nice person when criticized. This is usually obvious in his content and social media interactions.
His content is low quality, 'feel good', Reality TV garbage. Think like Dude Perfect; except they give out giant wads of cash and recruit random people. He has TWO FAILED BRANDS; Mr. Beast Burger, which is a chain of low quality ghost kitchens, and his Chocolate brand; which shows a clear lack of business acumen and capability. Much of his video content is clickbait; written explicitly to game the algorithm and garner attention with only minimally required guardrails to obey ToSes and relevant laws that are actually enforced. Frequently he invades other YouTuber's channels for a video or more to "promote his brand" and spread his junky content around. This is sometimes fine; when the channel is celebrity centric or otherwise good at staying on it's own topic; but I've heard...horror stories from certain youtubers about working with Mr. Beast...and even the Greens, (John and Hank, vlogbrothers) don't seem to like him all that much it seems like; as evidenced by their large lack of interactions with him. Sure, they 'professionally respect' him; but that's about as far as that seems to go. I think a lot of Nerdfighteria (Fans of the vlogbrothers) doesn't seem to interact with Mr. Beast that much and it makes me wonder.