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Not sure where the official announcement of this happened, but videos and discussions of the game are now finally allowed. The game is still invite-only, but expect to start seeing it all over the place now. Popular streamers are already jumping into it.
There may be more people watching Deadlock than there are watching and playing Concord today based on available data and reasonable extrapolation. Valve continues to market in a unique way that works.
It's likely that Concord's lifetime peak will be lower than Deadlock's closed beta peak