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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 3 months ago by [email protected] to c/technology

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] [email protected] 2 points 3 months ago (1 children)

Yeah, but the issues there are any musicians that aren't Taylor Swift don't make enough on their music alone. They have to either continue working, or go to other extreme lengths with frequent touring, extensive merch offerings, etc. They have to work the equivalent of 3 full time jobs (somehow) to make the money worth it.

If they were to nationalize YT in the same way, there would be 0 content creators. There is already so much effort that goes into that work, lowering the amount people earn even more would kill that as a career path.

Just my speculation of course, but I don't think the answer is always "make the governments pay for it". That will come back around in taxes, and the everyone is paying for YouTube Premium.

[–] [email protected] 0 points 3 months ago

Well even if you'd keep advertising if you turn YT into a public utility or non-profit, MUCH more of that money would go to creators. And/or much less advertising. Or less annoying or more discerning ads. And of course no demonetization because you talk about problematic issues.

Without advertising you'd need some kind of revenue. I imagine something like e.g. a EU wide "universal content subscription" or something like that. So if you create good content the various distribution channels simply track what you watch, anonymize it (firefox has this new system that got them in hot waters) and distribute the money from the giant pool to the creators.

Maybe start with a universal newspaper subscription so we'd have a free press again, new newspapers or channels that produce independent news with only the viewer as a customer, without ads.

For music in the EU / Germany there are collection agencies that already do this sort of thing. So it's not even without precedent.

Obviously there are tons of issues to work out, but the biggest is simply that the elite do everything to gain and maintain power or wealth and this would go contrary to that.