Economics

466 readers

274 users here now

founded 2 years ago

129

McDonald's executives admit diners think prices are too high, say they're working to create value (www.cnbc.com)

submitted 4 months ago by MicroWave to c/economics

33 comments fedilink hide all child comments

McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.

you are viewing a single comment's thread
view the rest of the comments

[–] LouNeko 7 points 4 months ago

How can we create value for our customers?

Well customers like good service, customers also like being served by happy people. Let's require all our workers to smile all the time and act happy.

Perfect. We can also increase the prices since the service is going to be so satisfactory.

Perfect.