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McDonald's executives admit diners think prices are too high, say they're working to create value (www.cnbc.com)

submitted 4 months ago by MicroWave to c/economics

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McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.

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[–] rayquetzalcoatl 34 points 4 months ago (2 children)

They're taking a "forensic approach". They're "working to create value", instead of just lowering their artificially jacked up prices. This means they're trying to create more value for shareholders and execs, not customers - obviously, not surprising, just interesting seeing the way they weasel themselves around the actual issue.

[–] Anticorp 5 points 4 months ago

Well yeah, they aren't going to voluntarily lower prices. That's sacrilege.

[–] postmateDumbass 2 points 4 months ago

I'm just relieved they are busy creating "value" instead of "percieved value".