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McDonald's executives admit diners think prices are too high, say they're working to create value (www.cnbc.com)

submitted 4 months ago by MicroWave to c/economics

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McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.

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[–] [email protected] 27 points 4 months ago* (last edited 4 months ago) (1 children)

McDs always has the worst flavor of the fast food choices in my estimation... Do they still taste like a gas station burger except smaller patties and flavored like someone spilled sugar on the grill?

[–] [email protected] 11 points 4 months ago

Pretty much, only with more salt