this post was submitted on 25 Jul 2024
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YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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[โ€“] RonnyZittledong 35 points 1 month ago (10 children)

This must consume a tremendous amount of processing to do since they would have to transcode copies for every ad region/campaign and every resolution on demand. I am interested in how they made this financially viable.

[โ€“] [email protected] 2 points 1 month ago

If they only do it for very popular videos, the additional cost will be trivial.

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