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The percentage of the population who did/didn't know of Crowdstrike probably reversed in the past week
(self.showerthoughts)
A "Showerthought" is a simple term used to describe the thoughts that pop into your head while you're doing everyday things like taking a shower, driving, or just daydreaming. A showerthought should offer a unique perspective on an ordinary part of life.
At least in the western world I think it's possible. A lot of people I know who don't know much of anything about computers before this now know of Crowdstrike, although they don't know any specifics.