Formula 1

9111 readers

255 users here now

Welcome to Formula1 @ Lemmy.world Lemmy's largest community for Formula 1 and related racing series

Rules

Be respectful to everyone; drivers, lemmings, redditors etc
No gambling, crypto or NFTs
Spoilers are allowed
Non English articles should include a translation in the comments by deepl.com or similar
Paywalled articles should include at least a brief summary in the comments, the wording of the article should not be altered
Social media posts should be posted as screenshots with a link for those who want to view it
Memes are allowed on Monday only as we all do like a laugh or 2, but don’t want to become formuladank.

Up next

F1 Calendar

2024 Calendar

Location	Date
🇦🇪 Abu Dhabi	06-08 Dec

founded 2 years ago

MODERATORS

Photographer

wes

bwoah

Rolex to Cede Formula 1 Sponsorship to LVMH (coron.et)

submitted 4 months ago by lazycouchpotato to c/formula1

6 comments fedilink hide all child comments

After 11 years as a Global Partner and the Official Timepiece of Formula One, Rolex will cede the sponsorship to LVMH, according to sources in Geneva.

According to sources, the LVMH group will be the official chronometer next season, beginning in Jan. 2025. The new annual contract is reportedly worth $150 million.

The LVMH group owns 75 brands, including TAG Heuer and Hublot.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 19 points 4 months ago (1 children)

I do not care at all.

[–] JJROKCZ 14 points 4 months ago

Yea this isn’t important to Motorsport or F1. This is just marketing and advertising garbage that should be ignored so one day marketing and advertising people can be forced to do useful jobs