this post was submitted on 08 Jul 2024
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“Immensely disappointing”: Nike killing app for $350 self-tying sneakers (arstechnica.com)
submitted 4 months ago by flop_leash_973 to c/technology
125 comments fedilink hide all child comments
 

It is hard to imagine that there was not someone inside of Nike that lost their faith in humanity when the pitch for these things was originally taking off.

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[–] menemen 2 points 4 months ago* (last edited 4 months ago)

Add bonus features already installed on the shoe, but need an extra subscription. Maybe clips to connect them to your bike pedals, but it costs 4.99€/month to actually use that feature. Think about all the feature subscription you could sell for a good hiking shoe.

(I really hope they won't do this, but I can see them trying it.)