this post was submitted on 06 Jul 2024
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This was Nixon, and the "Southern Strategy.". This moment marked the final demographic realignment of the Republican party and is probably Nixon's true legacy since we're still stuck with it to this very day. To be a little more nuanced, I suppose, the Southern Strategy probably ultimately originated with Barry Goldwater's campaign. But Goldwater never actually made it to the presidency -- to put it mildly. (Goldwater was positively obliterated by Lyndon Johnson in the 1964 election.)
But Nixon did.
Nixon aligned with racists and capital with the Southern Strategy, but the evangelicals being an essential part of the coalition was the work of Reagan and his era.
Also Jerry Fallwell in particular. Fuck that guy.