I saw this and thought, well yeah that VP is right, cold calls are annoying spam. However, based on the insane comments by all the salespeople, you'd be wrong. Like, are salespeople that out of touch with normal people?
this post was submitted on 25 Jun 2024
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As someone who's had to do cold calls as part of a sales pipeline,
Edit: I'll also add that B2B cold calls do work. If you have a good product or service and approach it the right way, you can generate plenty of business this way. That said, it's wholly a numbers game. When I was training sales agents, they'd ask me "how do I get sales like you do?" and I'd tell em simply "Make more calls." As I said elsewhere, I'm good at this. I had a roughly 2-3% conversation rate. Understand that means if I made a hundred calls, I made two to three sales. And that's pretty damn good. Before we were more established and could drop that model, we found that cold calling generally had around a 1.4% conversion rate. It relies on you being chipper and persistent to the point of annoyance. Some people literally do break at one point and say stuff like "Well, I need to get something, and if I sign with you, will you stop calling me?"
It was always far more enjoyable to call established leads, people who already expressed and interest and just needed help making up their mind. Better on the customer, better on the agent, a better process overall.
Regarding your number three, a lot of the time you're cold calling some wage slave who has neither the interest nor authority to buy anything from you.
"Every business is a fuck" gets my vote, but the people you're cold calling are not necessarily a fuck.
Oh, one hundred percent. The way I treat people who have zero decision making ability differed greatly from purchasing agents or decision makers. They were largely in the same spot as me. It's important to understand that the sales agents are also wage slaves, the tasks are just different.
Dealing with people like me was one of the stupid things they gotta do at work to make their pay and go home, just like me making 80+ calls an hour at some points was one of my stupid things. I wanted to get them off the phone as soon as possible, be that either by ending the call or getting passed onto someone who could buy. You can use that to build rapport and speed up the process. You can even make it jovial. The goal is to make the sales process as painless as possible while recognizing that being a pest is effective.
Sales agents who put the big pitch on the second they get someone to talk to em are not thinking straight and hindering themselves. Though, sometimes there's parts of a service that simplifies their lives, which I'd mention while waiting for a decision maker or during another break.
I don't think that B2B cold calls are "spam", per se, and I wouldn't even say that most of them are truly "cold" calls. Worst case scenario, they should be warm calls. Or room temperature calls. Like, if you sell printing presses, you probably shouldn't be calling a hair salon. But calling a local newspaper--somewhere that you know uses the product category that you sell--is reasonable.
I do take cold calls from salespeople in my current position, and my response is usually that, if they can provide a product that meets the needs of the company I work for, I'm more than happy to try it.
Number 2 is a great point. That's what I hate about LinkedIn and why I only use it to look/apply for jobs and occasionally scroll through if I'm super bored.
My experience in my current job are endless cold emails from salespeople who don't even understand that I have no use for their product. I work in a field where I have to research a lot of different equipment/parts for my client, but that I don't use myself. I had to request a catalog from one of these places which involved giving my work email address. Now I get endless emails about how they'll 'be in my area' (LOL no you won't because I work remotely across the country from both my company and my client) and they want to demonstrate their new product...which I don't use because I don't work in that field. Makes me laugh every time and yes it is very spammy.
I made that kind of mistake often early on in my sales career. The product I sold had a specific use in a specific field by specific disciplines, and was required by law in certain regions.
I always felt like such a dick when I'd get to the purchasing agent, make my hurried nervous pitch because I'm so excited to get through to someone and they'd (often kindly) explain that they literally never have any use case for my product.
After a few of those, I became more aware of how to prune my "leads" (read: list of phone numbers) to make sure I was only reaching out to people who could even use the dang thing and inserted a few exploratory questions into the opening salvo to double check.
I'm glad I don't have to do this via email, though. At least with the phone, I can hear tone and get quick, definite answers instead of just waiting on a reply.
It’s hard to get there on the phone now, though, if you don’t already have a name and phone number. You can probably get a name off LinkedIn, but a main phone number for a company probably won’t get you anywhere now since a lot of companies don’t have receptionists anymore. You’re lucky if the phone tree has a dial by name option. I’m glad I’m not in that kind of business anymore.
You don't even need a good product or service when you play the numbers game, you just need higher numbers!
Lmao there's some truth to that, but it helps
Yup, in the sales world it's accepted truth that you have to cold call. That said, in my sales position I've just switched to personalized email outreach for first contact and if anyone asks, oh of course I'm making calls. That probably only works in certain applications, but I'm making the numbers I need to.
B2B contact is generally fine, unless you're going to be a stalker about it. Had one the other day who messaged me on linkedin with her pitch and included the standard 'If you have time and this is interesting feel free to reach out' I saw the e-mail pop up just as I was stepping away to have lunch, as it was the standard lunch time. Before I even got downstairs (work from home) my company's calling me out of the blue to tell me they have a call for me from this person. I declined the call, as we both agreed it was just business spam and after lunch responded and let them know we'd never be interested in their services. 'Feel free to get in touch if you're interested' and 'I'm going to track down your company's phone number and call you 30 seconds after I send this' just don't vibe for me.
Those calls aren't cold.