this post was submitted on 08 Jul 2023

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This might help explain the spectacular launch of Threads (self.fediverse)

submitted 2 years ago by MusketeerX to c/fediverse

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Automatically creating a shadow account for everyone on Instagram?

Even allowing people to follow that account?

Sounds like they really wanted to push Threads out the door in a big way.

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[–] Kolrami 1 points 2 years ago

That's success. You can make the best social platform in the world, but it will fail if no one joins it. Organically growing a platform from the bottom up is difficult. Part of what made Facebook so successful when it started was Zuckerberg basically automatically signed up everyone with a harvard.edu email address.