this post was submitted on 07 Jun 2024
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Isn't the next step more shrinkflation? Lower sticker prices, but also reduced size products to keep profits right where they're at now.
True. I'm sure the part they're not reporting is they reduced prices by 5% but didn't mention they also reduced per product quantity by 10%.
Just enough for customers to not notice but think they're getting it for cheaper, while actually paying more per unit of quantity.
They are already doing this. Aldi raised their Elevation protein bars by a few pennies, compared to the competition raising prices by dollars; BUT they dropped in size by a THIRD. So people think they're getting a great deal, but are only getting 2/3 of the product they used to.