this post was submitted on 28 May 2024
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Not that I'm defending it but the data and the model itself on Recall stays all local and encrypted, according to Microsoft. It also says it won't use it for ad targeting or will sell the data. Of course, the caveat is that is what they are saying right now and may not be saying in the future. We've obviously seen strategies where gradually things move down the spectrum as it continuously normalizes.
With MS we've seen the "Start" menu advertise Candy Crush forever and then "recommended apps" and it isn't a far step to show "sponsored recommended apps" and then just "sponsored content" as things continue to become more normal for everyone, especially if its for the "Home" version or whatever. People will just argue to pay whatever for a Pro license.
Going to full blown ads now though? It'll piss the consumer off. Do it gradually over a decade? There will be some rumblings, sure, but it probably won't matter. By then they might be able to give you a "free" cloud VDI (with lots ads from the OS) with less ads and CPU/GPU power based on subscription tiers and you just need to buy a cheap $30 thin client and everyone will just be OK with that.