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I always look at the price/kg. Makes no difference what size the packaging is, that price will always tell which one is the cheapest.
Me too, but there is one UK retailer (Co-operative) that makes it hard for you. They will have, say, a punnet of strawberries with 200g strawberries in it for £3.50 and another one with 300g for £4.50. The labels will say "unit price: £3.50/unit" or "£4.50/unit". (No, really?) So you have to do your own maths. Luckily other markets are sensible enough to actually provide price per weight. And in Tesco, when a given product is cheaper for clubcard holders, it will even give price per weight twice, for both normal price and clubcard price.
Btw. I don't work for Tesco. I just needed to vent about Co-op being dicks; Tesco just serves as a good counter example of how this should be done, in case any Co-op executive is reading this.