this post was submitted on 07 Jul 2023
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My gut reaction is that a multimedia website the size of reddit must be a juggernaut of server and hosting expenses.
Idk but in my opinion describing red*it as a juggernaut for hosting multimedia is a bit far fetched, since their own image / video hosting platform is pretty shit and most of the media content is actually hosted on other platforms.
Reddit bought imgur though, didn't they? So that's part of their expenses.
Imgur started out as a convenient way to host images for Reddit, but Reddit did everything they could to make sure Imgur didn't stay that way. That's why they introduced their shitty inhouse image hosting.
Imgur just kinda goes on by itself now, fairly successfully it seems.
When did reddit bought it? Wikipedia said owner is MediaLab AI, Inc.
Ok, I wasn't sure, hence the question mark.
Oh I actually didn't know that. That indeed changes my perception a little bit
I didn't mean to imply they were good at it, just that the volumes of data involved are certainly not trivial.
...which they brought onto themselves. It was a pure text-based site, with multimedia resources hosted on third-party websites. The hosting for a such a site, especially if you're using a database which supports compression, should be cheap as chips. By allowing multimedia storage without any solid plans for covering expenses and future growth, they bit off more than they could chew. Combined with greed, corporate apathy and a toxic work culture, it was a disaster waiting to happen.