this post was submitted on 21 May 2024
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The ad is the content, from Google's viewpoint.
My guess is that the ads in question are not the ones that Google wants, but rather LLMO (like SEO cancer, except for LLM results).
But yes, if someone paid Google enough, their ad "magically" becomes content, no disagreement.
Read the article, the ads are part of Google programmes/partnerships with advertisers and are meant to present buyable products that are supposedly relevant to the user's query.
I read the article. My point is that the ads won't be just the ones that the article describes, and clearly separated from the content; eventually they'll become part of the content.