Using the block chain is completely unnecessary though, so they've clearly got a money making angle.
If it isn't open source and non-profit, it won't work. ICANN for example could integrate it into what they do. Only then could it be part of internet regulations fairly.
People are increasingly relatively poor within their own societies particularly compared to the wealthy and ultra wealthy increasingly visible on the internet.
Charismatic autocrats have done a good job falsly directing blame for this to socialists. It's maddening to behold people basically cheering for their own chains.