This. It's even worse in Australia. The only affordable ev is a Tesla 3 @ 55k AUD. Which even then is out of reach of most.
Why not make a 30k EV? Penetrate the majority of consumers.
I'm on a great wage and even I shake my head at 80-120k range of most EVs here. Then you get bwm releasing 180k+ EVs.. who exactly is buying them?
When you price a technology out of the reach of people, the tech isn't the failure.
Just use gmail..come on. Who's using clients in 2023. Even outlook's web interface is better.