1% might have 50% of the wealth, they do not account for 50% of the spending. Especially not at Taco Bell.
Pure capitalism is broken af, but companies like this will feel it if 10% of costumers stops going there. The increase in price can recover some of it, but only to a certain extent. It's a simple supply and demand issue.
That being said, I'm not from the US, so take my opinion on local issues with a grain of salth. And I definitely don't mean to imply that wealth inequality is not an issue. On the contrary.
No, it proves me right. People are still willing to pay for the service despite the price hike. So it must mean that people think this non-essential service, for which there are alternatives, is worth the money.
Unfortunately, this is users allowing for this kind of behaviour.
The original comment was that voting with your wallet doesn't work. I'm saying that it's a problem with enough people voting with their wallet. If you are the only person that cares about something and stop buying from a particular company, they will not even notice it.
On the other hand, look what happened when bud light had this thing with a trans influencer and conservatives got ridiculously upset with this, as they do. ABInbev is still feeling the effects of that.