I mean yeah, Virgin has been pretty solid in that regard for the 20 years I've used them, and their service has been solid too.
I'd be wary of switching to another company that doesn't have such a good proven track record, though due to prices I'm considering swapping to Brsk for a bit to see how they hold up, given that they have symmetric gigabit fibre to the house with static IP for a very nice low price.
Who in this day and age wouldn't drink pasteurised milk?
Besides like, properly stupid people, or people who think it'll give them religious powers and other such nutters.