If you want to understand the first few weeks of the second Trump administration, you should listen to what Steve Bannon told PBS’s “Frontline” in 2019:
Steve Bannon: The opposition party is the media. And the media can only, because they’re dumb and they’re lazy, they can only focus on one thing at a time. …
All we have to do is flood the zone. Every day we hit them with three things. They’ll bite on one, and we’ll get all of our stuff done. Bang, bang, bang. These guys will never — will never be able to recover. But we’ve got to start with muzzle velocity. So it’s got to start, and it’s got to hammer, and it’s got to —
Michael Kirk: What was the word?
Bannon: Muzzle velocity.
Muzzle velocity. Bannon’s insight here is real. Focus is the fundamental substance of democracy. It is particularly the substance of opposition. People largely learn of what the government is doing through the media — be it mainstream media or social media. If you overwhelm the media — if you give it too many places it needs to look, all at once, if you keep it moving from one thing to the next — no coherent opposition can emerge. It is hard to even think coherently.
Donald Trump’s first two weeks in the White House have followed Bannon’s strategy like a script. The flood is the point. The overwhelm is the point. The message wasn’t in any one executive order or announcement. It was in the cumulative effect of all of them. The sense that this is Trump’s country now. This is his government now. It follows his will. It does what he wants. If Trump tells the state to stop spending money, the money stops. If he says that birthright citizenship is over, it’s over.
Or so he wants you to think. In Trump’s first term, we were told: Don’t normalize him. In his second, the task is different: Don’t believe him.
Trump knows the power of marketing. If you make people believe something is true, you make it likelier that it becomes true. Trump clawed his way back to great wealth by playing a fearsome billionaire on TV; he remade himself as a winner by refusing to admit he had ever lost. The American presidency is a limited office. But Trump has never wanted to be president, at least not as defined in Article II of the U.S. Constitution. He has always wanted to be king. His plan this time is to first play king on TV. If we believe he is already king, we will be likelier to let him govern as a king.
