There's a reason why the powers that be have been focusing on promoting businesses over people.
People have standards. People have pride. They can feel shame. Businesses can't. There's no one to blame when they lower their standards. They're predictable and easy.
Pretty sure there's a similar story with the Costco founder being the only thing keeping them from raising the price of their hot dogs.
The funny thing is, businesses already do this.
Prices for 'digital goods' tend to vary depending on the country the user is paying for them in.
It's just another shining example of how businesses charge the most people are willing to pay, not the minimum to keep the lights on.