Resurrecting this thread because I spent many hours on research for this:
I ended up getting Sennheiser Momentum True Wireless 3's. They have decent noise cancellation, good fit via included interchangeable parts, very good sound quality, modern Bluetooth, a good app, and have decent battery life.
If noise cancellation is most important to you, there are options offered by Bose and Sony reported to have better quality in this one aspect at the cost of other aspects.
uBlock Origin and uBlock extension combined give really good ad blocking alone. Combine it with a DNS solution in your router like AdGuard and you won't have to deal with ads at all.
Simultaneously gives the middle finger to reddit because they live on ads.