I don't want to "study" or empathize with magats.
I want to belittle and (electorally) destroy them into irrelevance.
I grew up in a magat household. They're magats because they're fucking morons. I solved the mystery for you - no additional study is required.
I got in a debate once with my mom about the age of the Earth (of course she's a young Earth creationist). I brought up the speed of light - we see things that are farther than 6000 light years, so the Earth has to be more than 6000 years old. Her rebuttal: "What if the sky is like an Etch-a-Sketch that God is holding up for us to see?" How do you reason with someone that believes something like that? Do you really think I if brought up stellar parallax or spectroscopy or stellar evolution that would change her mind?
My grandma, I bought her an iPad 10 years ago so she could get on Facebook and watch YouTube and stuff. Big mistake! Now I have to hear stuff about how Hillary Clinton has been arrested and convicted by a military tribunal and is wearing an ankle bracelet and will be put in prison after the 2018 election. Adrenochrome. Comet Ping Pong. Democrats want to chop off elementary school age boys penises. Bamboo ballets. Mike Lindell. Ballots dumps. Obama controls everything. Porn in schools. Democrats are trying to make us eat bugs.
Prior to the iPad I had probably heard her mention politics like less than a handful of times in my entire life.
She wouldn't get the COVID vaccine... Even though she's 83 obese, arthritic, congestive heart failure, diabetic, and has had two previous heart attacks. Then she got COVID and almost died, was in the hospital for more than month, now on oxygen at home... STILL WON'T GET VACCINATED.
These are not people that reason or think about anything. The only way to get them on our side would be a propaganda network to compete with Sinclair, Fox, OAN, Newsmax, Hannity, Neck, Levin, Shapiro, PragerU, Crowder, Savage, Breitbart, Daily Caller, Daily Wire, Project Veritas, The Blaze, WND, Candace, Jordan Peterson, The Washington Times, etc... And then pump that down their YouTube and Facebook feeds. Unfortunately I don't know any left wing billionaires that want to create competing institutions to these things.
Not to mention the right wing message of simple solutions, zero thinking, and your prejudices are actually a good thing is hard to compete with.
Cruise and Waymo have self-driving cars, without safety drivers, driving around cities right now.
We know what hardware it takes - More than just cameras and some premapping is required.