I engaged with it a bit at a local Lovesac store and it seemed cool, but you know how it is with all the noise in a mall. I used to be an audiophile and mellowed out, but that doesn't mean I want something that sucks! The marketing looks ridiculous, but some reviews I've found are praising the soundstage and it is hard to know what is a paid review these days.
The big draw here is that all of the speakers would be hidden.
My wife frankly does not want to see them in our living area (especially any wires). I already have a whole Hue synced light setup to the TV so I figure I'll happily compromise there, hah.