There is no need to reinvent the wheel. Just implement good old rent control that limits the price per square meter/square foot.
There wouldn't even be a class warfare because bosses are landlords. We are seeing this now already, bosses are forcing people back into office because their real estate is losing in value. So they would fight the law just as they are doing with rent control.
And the second proposed system could even be heavily abused and create a worse situation for everyone. For example, landlords have 0 incentive offering bigger units anymore. So they mostly offer the legal minimum to fulfill all regulations. Bigger homes would become "benefits" offered by your job. But obviously if you lose your job, you will lose the housing provided.
I think it mostly has to do with how dominant he has become in social media algorithms. Once he is in your feeds he doesn't go away and he is everywhere. While most other Twitter twats are only on twitter.
But I think you still have a point. And again, I think the social media algorithm has a lot to do with it. His interview with Joe Rogan make him part of the rabbit hole that leads to all these right wing nutheads. I always try hard to get rid of Joe Rogan, Piers Morgan, and Jordan Peterson from my feeds. But whenever NGT pops up it only takes a while for them to reappear as well.
Which makes me believe he will appear in the feeds of people who do like this right wing content. And they probably will judge him harsher for being black.