Because crimes should be handled in a criminal court case with real consequences, not a civil case. But that's not likely to happen.
So if someone did sue them, and against all odds they won, and the money they received somehow properly compensated for their loss (i.e. a loved ones preventable death), then the company that extracts billions of dollars from Americans every year would lose a couple million. The company would be unaffected and have no meaningful consequences for their willfully unethical behavior. We'd have to have thousands of successful lawsuits to have meaningful consequences.
The first article doesn't say he's not fascist (unless I missed it somehow or it got lost in translation. I'm an English only pleb)
And I found the second article (in English π ) since your link has it paywalled. https://www.theguardian.com/commentisfree/2024/oct/29/trump-rally-fascism-politics
I understand the argument, but don't find it overwhelmingly convincing. They even start the article mentioning how well respected historians believe he's fascist, as well as former White House staff.
I'd argue that just because he's not been totally supportive of violence doesn't excuse the times he was promoting violence. And I think his actions show he would be more openly supportive of violence if he knew he could get away with it