I'm a Halo ~~hoarder~~ collector, and I think I only have 4 of those ugly Pop vinyls. They're all Halo ones but they don't have the dark soulless beady little eyes the rest of them do. Two of them were gifts anyway so I didn't give them much money.
They're ugly and tacky to me.
Premium ads popped up a bit ago, there were several posts and articles about it. Apparently they're also testing different tiers of premium like Netflix.