I like the top and middle ones, in that order.
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I quite like these - in fact, my girlfriend glimpsed at my computer today and saw me browsing Lemmy.world. I explained what it was and her only conclusion was "cool. they could use a better icon though"
I've been adding icons with the mascot to my communities too - I think this touch of "branding" helps a lot with newcomers joining in, because they get confused with the multiple instances and servers, so if you make everything look a bit more uniform and connected through the icons it helps.
Yeah I think the 'branding' is important, to make it looks more polished and attract new people.
I like the top one best, but feel like we are missing out on some blue for the "world" concept. Would it be horrible if you were to make the green a gradient green-to-blue?
I agree that the "world" concept is missing. Maybe make the white parts green and the green parts blue so it looks like a continent surronded by ocean on a planet? Not sure if that design will be as clean though.
The green is from the default dark theme and from the join-lemmy site, so I guess it's the 'brand color'. But if they tweak the instance colors to include blue, it could fit better.
To make it look more like a planet, I tried to add some lines, but with the Lemmy logo in the front it didn't look good. So I added a little 'moon' to the side in hopes it makes it look more like a planet lol (and as a side effect I guess it kinda makes a nod to snoo antenna)